Graphic Design Manager & Senior Graphic | Package Designer
Being a creative manager for Hasbro at Magic: The Gathering was no small feat. I approached it with the goal of being the kind of manager that I'd always wished I'd had up until that point in my career. I lead by example, sharing the work load, struggles and solution way-finding with my employees. When I hired people I lead with Simon Sinek's philosophy; “You don't hire for skills, you hire for attitude. You can always teach skills.” This resulted in hires who were genuinely eager to not only be there, but to learn, and have a positive attitude. I was more than just a manager, I was a mentor and director, critiquing their work and ensuring they had the skills to create polished product to really impress stakeholders at design meetings. The work that was done during my time directing this team took an organization of revolving door designers and brought trust and reliability between external and internal designers. I made sure our team became integrated into the business and fostered the relationship between our vendors and Magic. I lead by example working on my own packaging and design projects for both Magic: The Gathering, Transformers, and D&D.
01
CHALLENGER CONCEPT
Branding & Design
THE PROJECT
Establish the 2019 Challenger brand and theme.
THE GOAL
Created textures and elements that could
be represented across all 5 Magic colors to then be applied to packaging and marketing materials for both print and web.
MY ROLE
Senior Brand Designer
TOOLS USED
Photoshop
InDesign
Illustrator
CHALLENGER PACKAGING
//01 Branding
THE PROJECT
Apply wrapping Challenger branding to deck boxes.
THE GOAL
Ensure character art melded seamless with the design elements in a way that looked organic while also ensuring the graphics wrapped around the package.
MY ROLE
Senior Brand Designer
TOOLS USED
Photoshop
InDesign
Illustrator
CHALLENGER SLEEVE
//01 Branding
THE PROJECT
Apply wrapping Challenger branding to deck box sleeves.
THE GOAL
Ensure character art melded seamless with the design elements in a way that looked organic while also ensuring the graphics wrapped around the package.
MY ROLE
Senior Brand Designer
TOOLS USED
Photoshop
InDesign
Illustrator
02
M19
Branding, Packaging, & Print
THE PROJECT
Part of the concept team to determine the branding of M19. I then took the branding and applied it to packaging and marketing material.
THE GOAL
Ensure the M19 branding was consistent across both print and web marketing materials
MY ROLE
Senior Brand Designer
Senior Package Designer
Senior Graphic Designer
TOOLS USED
Photoshop
InDesign
Illustrator
M19 PLAYERS GUIDE
Branding & Print
THE PROJECT
Yearly core set players guide detailing the storyline, character stories and cards within the set deck. This was the last Players Guide ever designed.
THE GOAL
Ensure the M19 branding was consistent across both print and web marketing materials
MY ROLE
Senior Brand Designer
Senior Graphic Designer
TOOLS USED
Photoshop
InDesign
Illustrator
M19 DECK INSERT
Branding & Print
THE PROJECT
Deck inserts detailing each feature character, and their stats of M19.
THE GOAL
Ensure the M19 branding was consistent across both print and web marketing materials
MY ROLE
Senior Brand Designer
Senior Graphic Designer
TOOLS USED
Photoshop
InDesign
Illustrator
03
ULTIMATE MASTERS
Branding, Packaging & Sleeve
THE PROJECT
Branded the Ultimate Master series and applied the styling to the display box, display pack, and card foil sleeves.
THE GOAL
Integrated the character art into the textures and design elements to then be applied to packaging and marketing materials for both print and web.
MY ROLE
Senior Brand Designer
TOOLS USED
Photoshop
InDesign
Illustrator
04
IXALAN
Packaging & Marketing
THE PROJECT
Apply the Ixalan branding to packaging and print marketing materials
THE GOAL
Ensure the branding is seamless across multiple assets. Extensive art manipulation required.
MY ROLE
Senior Package Designer
Senior Graphic Designer
TOOLS USED
Photoshop
InDesign
Illustrator
05
MISC
UX & UI Transformers Website
& Misc Projects
THE PROJECT
UI/UX Transformers Card Game website and mobile.
WotC Holiday Card
War of the Spark Movie Poster
Unstable Collectable Posters
THE GOAL
Wireframed and designed the Transformers website with responsive to accompany the card game that was launching.
Illustrated Holiday card that went out worldwide to vendors.
Extensive photoshop to capture WotS movie poster
MY ROLE
Senior Brand Designer
TOOLS USED
Photoshop
InDesign
Illustrator
06
All Videos
All Videos
Magic: The Gathering – Guilds of Ravnica: Official Trailer
Hour of Devastation Trailer
Amonkhet Trailer
Magic: The Gathering
Provided voice acting to several game videos